Writing Across Media

New York University | School of Professional Studies

This course expanded more than just my writing skillset — it expanded my creative versatility. Like a Swiss Army knife, I learned to pivot across across formats, from social media captions and press releases to video scripts and blog-style storytelling. With each project, I honed the ability to write with clarity and purpose, while staying attuned to the emotional rhythms of varying audiences. Good writing isn’t just about words; it’s about understanding how and where those words live, breathe, and resonate.

From Court to Community: Peacocks Uplift Jersey City Youth Press Release

Coca Cola
Social Media Campaign

Facebook

Instagram

This responsive, multi-platform campaign for Coca-Cola follows the viral 2021 moment when Cristiano Ronaldo rejected a Coke bottle during a press conference. Rather than react defensively, I leaned into Coca-Cola’s vast product portfolio to reframe the narrative around choice. My approach emphasizes that hydration is personal — whether it's water, soda, or anything in between, Coca-Cola offers something for everyone. Through playful copy, inclusive visuals, and an Instagram carousel that celebrates everyday moments, the campaign communicates one simple truth: Coca-Cola isn’t just one drink — it’s a family of refreshment options made for your lifestyle.

Englewood Veterinary Center
Website Landing Page

I reimagined the landing page for Englewood Veterinary Center with a focus on clarity, warmth, and user accessibility. My goal was to create a welcoming digital first impression that reflects the clinic’s commitment to compassionate, personalized care. By streamlining the language, reorganizing key information, and emphasizing the center’s philosophy of collaborative pet wellness, the updated page better speaks to today’s pet owners while staying true to the clinic’s values.

Click here to see the redesign.

She Plays, She Leads
Video Script

A Vision Rooted in Community

Client: Ad Council
Campaign Type: PSA | 30-second TV Spot

The Opportunity

Sports are more than just games — they’re powerful launchpads for leadership, confidence, and future success. This campaign highlights how staying in sports helps girls grow into strong, capable leaders.

Target Audience

Primary: Parents and caregivers of girls ages 7–16
Secondary: Girls aged 7–16, especially those in underserved communities or considering dropping out of sports

The Cultural Context

At a time when girls are shaping their identities, they’re often up against limiting beauty standards, peer pressure, and outdated social norms. While boys are praised for being bold and competitive, girls are too often steered in the opposite direction — which can hold them back later in life. This campaign challenges that.

What We’re Tapping Into

Tension: Society praises strength and leadership in boys but discourages those same traits in girls.
Passion: Helping girls find belonging, confidence, and joy in competition — all essential traits of future leaders.

How We Want Them to Feel

Empowered
Seen
Inspired
Excited for what’s ahead — both in sports and in life

Key Takeaways

“That’s me — I can do that too.”
“I’m going to stick with sports — it’s about more than just winning.”
“Sports are shaping me into who I want to become.”

The Big Idea

Playing now builds power later.
Every drill, every huddle, and every team moment is shaping the leaders of tomorrow.

Proof It’s Real

1 in 4 women executives played competitive sports growing up (espnW)
When girls see role models who look like them succeed, they’re more likely to believe they can do it too

Pick the Battle, Own Your Impact
Integrated Campaign Piece

Integrated Campaign: Social Media

You don’t have to save the whole planet.
Just pick your corner of it — and fight for it.

From the bees in our backyards to the penguins on the melting ice, wildlife everywhere is facing battles they can’t fight alone. The National Wildlife Federation invites you to step in, speak up, and stand your ground — not for all the causes, but for one that speaks to you.

🦇 🐢 🦋 🐆 🐧

Whether you fight for wetlands, pollinators, big cats, or overlooked species, your choice creates real change.

Because when you pick your battle, you take ownership.
And when you own your impact, the wild stands a chance.

💥 Pick your battle. Own your impact.
Join the movement. Be their voice. Save what matters

Writing Across Media

From Court to Community: Peacocks Uplift Jersey City Youth Press Release

PULANCO