Saint Peter's WBB

As an Assistant Coach, I wore many hats - blending strategy, logistics, and creative communications to elevate our program both on and off the court. I served as the primary liaison with the Athletic Marketing Department, focusing on strategic communications to enhance the program’s visibility. From ideation to execution, I helped extend strategy beyond the playbook, developing our guards, crafting detailed X’s and O’s plans,  and managing the team's day-to-day operations.

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This included coordinating shoot around schedules, producing itineraries for top recruits, and handling game day logistics with precision... all while maintaining our public-facing voice through the management of our Instagram and X channels.

 

All content featured below was created by me, with a focus on ensuring our storytelling resonated with fans, recruits, and alumni while staying true to our team's identity and goals.